Facebook has now released many new features that have many functions. One of the new features, Facebook Ads, is an advertising feature that is usually used by many business people. Usually, business people use it to increase sales. But business people must also know how to optimize Facebook Ads.
You must be able to optimize Facebook Ads so that you can achieve your goals. In addition, maximizing Facebook Ads can also save your advertisement budget. Both of these are certainly beneficial for you. If you are curious how to optimize Facebook Ads, let’s check this out:
1. Post Facebook Video Ads
Now, many people prefer to see videos compared to images or even just writing. That’s because the picture or status that contents are only writing is very boring for many people. Take advantage of this to include videos in the News Feed of Facebook users.
Create interesting and creative video content according to Facebook’s requirements. This is because Facebook has many rules regarding videos that you can upload. Therefore you should pay attention to details regarding resolution, duration, and also video format.
2. Utilizing Multi-Product Advertising
How to optimize Facebook Ads, you can take advantage of the various features that are available. One of them is by using multi-product advertising features. Through this one feature, you can display several kinds of images in one ad.
Consumers can see multiple images that are linked to each link you put. This feature will certainly make it easier for your consumers to see your products online. Then, consumers will also be easier if they want to buy certain items.
3. Take Advantage Of Facebook Offer
Discounts can be the main attraction in each ad. Take advantage of this to attract interest from Facebook users or your potential customers. Make an ad that offers a discount on your product.
The great thing about it is that consumers don’t need to leave the Facebook page to get the discount offer. Even consumers can still find out how many people have gotten your Facebook Offer.
4. Use The Call To Action Feature
Many people say that this feature is the best feature on Facebook Ads. This feature can optimize Facebook Ads and can increase sales of your product. Facebook will also help you to make a Call to Action to be more personal.
Through this feature, you will send ads to your customers personally. Then, your customers will feel prioritized. How to use this feature is very easy, you can choose Text and Links and choose Call to Action settings.
5. Retargeting Ads
If you have not managed to optimize your Facebook Ads, maybe you have not tried this feature. This feature allows you to re-target consumers who visit your website. After consumers visit your website, these consumers will see advertisements about your product on their Facebook.
This feature allows you to be able to do more specific promotions. Of course, this is very beneficial for you because it can increase sales. Try this feature if you want to optimize your Facebook Ads.
How to optimize Facebook Ads is you can do these 5 suggestions. If you’ve tried one of them, look at the response and keep evaluating. Then, if your goal has not been achieved, you can try other things on your Facebook Ads.